PR’s Contributions to Generating Sales for Institutions
The contributions of public relations to the bottom line has always been in contention by many industry players. PR and for that matter, communication must ensure that an origination’s offering gets to the audience and influence their patronage. The role of public relations is not only to create a... Read more
Public Relations professionals in Kenya set for annual summit
Public Relations professionals affiliated to the Public Relations Society of Kenya (PRSK) will converge in Mombasa for their annual Summit that starts this Wednesday. The Summit at the Pride Inn Paradise Beach Resort will feature PRSK members drawn from the public and private sectors and aims to provide informative... Read more
Women in PR Ghana Seminar 2017
The maiden edition of Women in Public Relations held recently at the World Trade Center gathered many young professionals within the PR and Communications industry. The event which happened to be the first of its kind in Ghana saw both men and women professionals within the communications discipline including... Read more
IPR Ghana PR Excellence Awards 2016 Opens
The Institute of Public Relations (IPR) Ghana, Excellence Awards celebrates the best of the best of Ghana’s PR and Communications industry and accordingly requests entries for the 2016 edition. The Excellence Awards are open to all parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications... Read more
Women in PR Ghana Seminar Speaker: Cynthia Ofori-Dwumfuo
Cynthia Ofori-Dwumfuo is a strategic communications professional who has worked across a broad range of communications functions in Ghana, USA & UK. Working in PR, strategic & corporate communications, media & government relations, public affairs, CSR, marketing & brand development, events, advocacy, and digital; Cynthia’s had an exciting decade... Read more
Women in PR Ghana Seminar Speaker: Gifty Bingley
Gifty Bingley is an award-winning communications and public relations leader with 15+ years of experience in telecommunications, government, and broadcast media organizations. Known for her ability to inject intensity, passion, and energy into every project, Gifty has a broad range of leadership proficiencies and is energized by the ever-evolving... Read more
Women in PR Ghana Seminar Speaker: Dr. Koryoe Anim-Wright
Dr. Koryoe Anim-Wright was appointed President of the African University College of Communications (AUCC) on September 1, 2015. She served in an acting capacity from June to August 2015. Dr. Anim-Wright is the immediate past Vice President for Academic Affairs and Dean of the Sam E. Jonah School of... Read more
Women in PR Ghana Seminar Speaker: Prof Audrey Gadzekpo
Audrey Gadzekpo, Ph.D., is an Associate Professor at the Department of Communication Studies and the Dean of the School of Information and Communication Studies, University of Ghana. She has more than 24 years of experience in teaching, research and advocacy on media, gender and governance, and more than 28... Read more
Leading Women in PR & Communications to Speak at the Maiden Edition of Women in PR  Ghana Seminar
All is set for the maiden edition of Women in PR Ghana Seminar scheduled to take place on July 1, 2017 from 9:00 am to 4:00 pm at the World Trade Centre in Accra. The event is targeted at Public Relations professionals and students as well as people in... Read more
How to Boost Your Digital Marketing With PR-Strategies to drive new business should complement not replace one other because they drive growth symbiotically
Recently, I listened to the CEO of a multibillion-dollar corporation tell me about his company’s profit and loss; and I realized that he considered marketing, sales and PR — all of it — as a single line item. In this man’s mind, anything driving new business belonged in just one... Read more