Public Relations: A Strategy useful for Corporate Growth
Public Relations (PR) is a strategic corporate issue which creates meaningful value for corporate growth and market visibility. PR, if properly executed, is at the core of strategic planning or corporate image planning, business development, networking capital, local and international collaborations, digital communication strategy and global penetration. It cannot... Read more
Challenges facing Government Communications
Last year, I was engaged by the World Bank Group as a communications specialist under the Ease of Doing Business Programme. My brief was to assist the Zimbabwe government to communicate the reforms to both business and citizens. The World Bank, through supporting communication efforts in the reform process,... Read more