“…Everything Else is Public Relations”
“… everything else is public relations.” – George Orwell. I first came across this statement when I was in my third year studying Public relations at Jayee University. I did not understand the meaning of that statement until I started practicing as freelance PR personnel. I practically had to... Read more
PR’s Contributions to Generating Sales for Institutions
The contributions of public relations to the bottom line has always been in contention by many industry players. PR and for that matter, communication must ensure that an origination’s offering gets to the audience and influence their patronage. The role of public relations is not only to create a... Read more
Perfect Timing: when is the best time to release news?
You have a great news about your company, one that you think must definitely feature in all major newspapers the next day. Then the question occurs to you – is it the right time to release it? Several ideas come to mind when you are torn between whether to... Read more
Worried over not getting earned media? Try these 4 super tips
A thousand and one clients have severally asked me how they could secure earned media for their activities. My answer has always been one; create newsworthy activities, those that sell on their own without any need to ‘advertise them’ – period. But first, let’s understand what earned media is.... Read more
Dr Joyce Aryee leads Communications Experts to empower young Communicators
Dr Joyce Aryee, the Former Chief Executive Officer (CEO) of the Ghana Chamber of Mines and a leading Communications Consultant will lead a team of astute media and communications personalities to empower young communicators. The communications and media experts will be speaking at the second edition of the programme... Read more
Women in PR Ghana Seminar Speaker: Cynthia Ofori-Dwumfuo
Cynthia Ofori-Dwumfuo is a strategic communications professional who has worked across a broad range of communications functions in Ghana, USA & UK. Working in PR, strategic & corporate communications, media & government relations, public affairs, CSR, marketing & brand development, events, advocacy, and digital; Cynthia’s had an exciting decade... Read more
Women in PR Ghana Seminar Speaker: Gifty Bingley
Gifty Bingley is an award-winning communications and public relations leader with 15+ years of experience in telecommunications, government, and broadcast media organizations. Known for her ability to inject intensity, passion, and energy into every project, Gifty has a broad range of leadership proficiencies and is energized by the ever-evolving... Read more
Women in PR Ghana Seminar Speaker: Dr. Koryoe Anim-Wright
Dr. Koryoe Anim-Wright was appointed President of the African University College of Communications (AUCC) on September 1, 2015. She served in an acting capacity from June to August 2015. Dr. Anim-Wright is the immediate past Vice President for Academic Affairs and Dean of the Sam E. Jonah School of... Read more
Marwako’s PR nightmare: why they got it all wrong
Somewhere in 2012, then as a Public Relations intern with Infocus PR Consultancy. One of the earliest lessons I learnt was that in periods of crisis it is better to be seen as the victim rather than the villain. A very short statement yet profound. It invariably underscore the... Read more
Living It: Spotlight on PR Woman Afia Drah
  Afia Drah is the Head, Public Relations at The Trust Hospital Today being a new month, March which also celebrates women all over, we bring the spotlight on Afia Drah as she shares her PR Woman journey with Daily PR Africa. Describe your job in one sentence I... Read more