PR’s Contributions to Generating Sales for Institutions
The contributions of public relations to the bottom line has always been in contention by many industry players. PR and for that matter, communication must ensure that an origination’s offering gets to the audience and influence their patronage. The role of public relations is not only to create a... Read more
Corporate Communications is a Top Management Role: A Clarion Call to Corporate Ghana
For decades now, corporate communication practitioners have struggled to gain attention from the top/senior management. Many organizational leaders are skeptical about the role of corporate communication in enhancing organisational performance. Corporate communication is the management of the organisational perception which can be influenced by all internal and external information... Read more