Perfect Timing: when is the best time to release news?
You have a great news about your company, one that you think must definitely feature in all major newspapers the next day. Then the question occurs to you – is it the right time to release it? Several ideas come to mind when you are torn between whether to... Read more
Why traditional PR doesn’t work anymore
In addition, you should be thinking about public relations. In today’s world, doing PR the old way is no longer effective. Make sure your PR is on par with 2018 and its standards.  What is PR? At its core, public relations is a way for companies and brands to... Read more
Public Relations professionals in Kenya set for annual summit
Public Relations professionals affiliated to the Public Relations Society of Kenya (PRSK) will converge in Mombasa for their annual Summit that starts this Wednesday. The Summit at the Pride Inn Paradise Beach Resort will feature PRSK members drawn from the public and private sectors and aims to provide informative... Read more
Worried over not getting earned media? Try these 4 super tips
A thousand and one clients have severally asked me how they could secure earned media for their activities. My answer has always been one; create newsworthy activities, those that sell on their own without any need to ‘advertise them’ – period. But first, let’s understand what earned media is.... Read more
Nivea’s ‘visibly fairer skin’; lessons for communicators
Brands, small or big, are placing high-end time and cash on developing solid advertising content. This stems from a mix of demands including the growing consumer call for quality advertising. In the quest to meet this demand, many brands end up with ads that do not seem to resonate... Read more
The next generation of PR pros: IPR, Ghana can aid you, but your future is in your hands
Last week I attended the Institute of Public Relations, Ghana’s 24th annual general meeting (AGM) in Kumasi, the first time an AGM by the Institute held outside the capital, Accra, a bold move that paid off. During the two-day event, I met other practitioners from different industries – telecommunications,... Read more
IPR Ghana holds Annual General Meeting in Kumasi
The Institute of Public Relations (IPR) Ghana has held its 24th Annual General Meeting (AGM) last week in Kumasi. The two-day event which was the first of its kind to be held by the Institute outside Accra started with a student outreach programme at the Christian Service University College... Read more
Global Media Alliance wins international award for excellence in corporate communications
Global Media Alliance (GMA), an Integrated Media and Entertainment Company in Ghana, has outshined 29 other global PR agencies to bag the Best Agency in Corporate Communications at this year’s International Public Relations Association (IPRA) Golden World Awards for Excellence in Public Relations held in Sofia, Bulgaria. Global Media... Read more
Do PR Professionals Engage in Organisational Coaching?
I recently read something on coaching and I had an epiphany. Being a Communications person and also being in Organisation Development, I have come to the realisation that PR professionals could actually be considered as coaches. Let’s look at PR professionals in an organisation, they play the devil’s advocate,... Read more
Stratcomm Africa Awarded PR News Platinum and Agency Elite Award
Strategic Communications Africa Ltd (Stratcomm Africa) emerged winner in the Corporate Social Responsibility (CSR) Campaign category at the 2017 prestigious PR News Platinum and Agency Elite Awards. The Awards recognizes agencies and organisations that have excelled in various aspects of the PR and marketing profession globally. The event was... Read more