Blogs Public relations practitioners’ AI knowledge is limited, but they are aware of AI’s potential December 6, 2021
Blogs Airpeace, Dangote, PR Agencies Emerge Winners of Spokespersons Digest Awards 2020 November 24, 2021
Blogs Top 10 PR Women in Ghana 2019 Each year comes with its own purpose, achievements and learnings and each year we also get to see how... January 13, 2020
Blogs Thinking beyond the press release: 4 new PR tactics for 2020 As we wrap up 2019, it’s time to evaluate what public relations plans and approaches have brought the desired... January 8, 2020
Blogs PR and Social Media: How to Adapt Your PR Strategy Fifteen years ago, if you had told me that PR and social media were going to work together and... November 5, 2019
Blogs New Media Equals New PR Opportunities for Business Owners In the last decade, a lot has been made of the “demise of traditional media.” While newspaper readership is... November 4, 2019
Blogs IPR elects Mawuko Afadzinu as Ghana President Head of Marketing and Communication, Stanbic Bank, Mawuko Afadzinu has been elected President of the Institute of Public Relations... October 28, 2019
Blogs 5 Steps to Make Your PR Measurement More Impressive Than Just Impressions The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those... October 16, 2019
Blogs 5 Quick PR Campaign Strategies For Successful App Promotion Public Relations (PR) has always remained an integral part of your existing marketing plan. It includes various programs that... October 14, 2019
Blogs 7 reasons why effective PR is more important than ever Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize... October 14, 2019
Blogs Isaac Oladipupo: Forging the frontiers of digital marketing, PR The tale of grass to grace, they say reflects hard work, diligence, perseverance and staunch determination. Such is the... September 17, 2019
Blogs Small business reputation – how to build a good one with public relations Good public relations can make a small business look bigger. Louise Findlay-Wilson (pictured) of Energy PR advises on building... September 5, 2019