Blogs Public relations practitioners’ AI knowledge is limited, but they are aware of AI’s potential December 6, 2021
Blogs Airpeace, Dangote, PR Agencies Emerge Winners of Spokespersons Digest Awards 2020 November 24, 2021
Blogs Why Your Hotel Marketing Strategy Should Include PR and How to Use It Effectively The hotel industry is more competitive than ever before. There are more properties today than there were even just... October 25, 2021
Blogs 4 Simple Reasons Why Your Small Business Should Have a Public Relations Strategy When it comes to marketing, there are a number of subconscious biases that play a large role in consumer decision-making.... October 21, 2021
Blogs How To Make Your PR & Communications Strategies More Data-Driven Whether we’re in the era of “big data” or “small data” or both, it’s hard to deny that data is... October 18, 2021
Blogs Seven Red Flags To Watch For When Hiring A PR Firm Thinking of hiring a PR firm to promote your brand? Don’t assume they’re all the same. All too often,... October 13, 2021
Blogs Nine Tips For Growing Your Business Through Your Public Relations Strategies At the core of public relations is the collaborative efforts of creating campaigns and strategies that help build and... September 28, 2021
Blogs 14 Key Metrics For Measuring A PR Campaign’s Effectiveness In the world of public relations, the full impact of a campaign can be difficult to track. However, it’s... September 21, 2021
Blogs 5 Key Considerations for B2B Tech Brands Looking to Scale PR in Africa While the changes over the past year have created a conducive environment for technology companies with highly relevant products... September 15, 2021
Blogs Top 10 PR Women in Ghana 2020 The year 2020 has no doubt been a tough one for many of us. It has proven to be... January 29, 2021
Blogs How PR pros should prepare for a year of change Our PR industry never stays the same for long. Here’s how our Advisory Board suggests you invest in yourself... January 28, 2020
Blogs Personalizing PR: How New Trends in Tech Provides a Human Touch to Public Relations Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning... January 21, 2020