Living It: Spotlight on PR Woman Cassandra Twum Ampofo
Cassandra Twum Ampofo is the Head, Public Relations Unit at the Ghana Education Service. Describe your job in one sentence As the Head of Public Relations for Ghana Education Service, I serve as link between the  Service and its diverse stakeholders in terms of information flow. This is to... Read more
Living It: Spotlight on PR Woman  Nadia Takyiwaa-Mensah
Nadia Takyiwaa-Mensah is the CEO & Head of Marketing at Sixth Sense Manifesto and the CEO of Sai Wine and Champagne Café. How did you get into Public Relations/communications; how long has that been? I studied Media, Culture and Communications at Greenwich University London, afterwards I did a course... Read more
The Role of Corporate Communication in Managing a CEO
Communicating effectively has become a necessity for most organisations and business executives, especially in a digital epoch where every action and word of an individual or company is instantly exposed to public scrutiny, criticism and global circulation. Indeed, Wharton School of the University of Pennsylvania, through its online business... Read more
My First Week in a PR Role… 10 Tips To Succeed in Corporate Communication
The year 2017 was an interesting year for most companies with regards to corporate communication. New trends emerged as communication professionals worked around the clock to prudently manage their firm’s reputation and ensure that their stakeholders connect emotionally to their brands. However, for other brands, 2017 wasn’t all joyous... Read more
“…Everything Else is Public Relations”
“… everything else is public relations.” – George Orwell. I first came across this statement when I was in my third year studying Public relations at Jayee University. I did not understand the meaning of that statement until I started practicing as freelance PR personnel. I practically had to... Read more
PR’s Contributions to Generating Sales for Institutions
The contributions of public relations to the bottom line has always been in contention by many industry players. PR and for that matter, communication must ensure that an origination’s offering gets to the audience and influence their patronage. The role of public relations is not only to create a... Read more
Corporate Communications is a Top Management Role: A Clarion Call to Corporate Ghana
For decades now, corporate communication practitioners have struggled to gain attention from the top/senior management. Many organizational leaders are skeptical about the role of corporate communication in enhancing organisational performance. Corporate communication is the management of the organisational perception which can be influenced by all internal and external information... Read more
Perfect Timing: when is the best time to release news?
You have a great news about your company, one that you think must definitely feature in all major newspapers the next day. Then the question occurs to you – is it the right time to release it? Several ideas come to mind when you are torn between whether to... Read more
Why traditional PR doesn’t work anymore
In addition, you should be thinking about public relations. In today’s world, doing PR the old way is no longer effective. Make sure your PR is on par with 2018 and its standards.  What is PR? At its core, public relations is a way for companies and brands to... Read more
Worried over not getting earned media? Try these 4 super tips
A thousand and one clients have severally asked me how they could secure earned media for their activities. My answer has always been one; create newsworthy activities, those that sell on their own without any need to ‘advertise them’ – period. But first, let’s understand what earned media is.... Read more