Living It: Spotlight on PR Woman Praise Nutakor
Praise Nutakor is the Communications and Public Relations Associate at the United Nations University Institute for Natural Resources in Africa (UNU-INRA) Describe your job in one sentence I am a Communication Specialist with good experience in managing communication needs of various organizations and presently head the Communications and Public... Read more
Public Relations: A Strategy useful for Corporate Growth
Public Relations (PR) is a strategic corporate issue which creates meaningful value for corporate growth and market visibility. PR, if properly executed, is at the core of strategic planning or corporate image planning, business development, networking capital, local and international collaborations, digital communication strategy and global penetration. It cannot... Read more
The next generation of women in PR: Embrace change, distinguish yourself and go digital
Though there are no available statistics, let’s be honest, public relations is a profession dominated by women in Ghana. They are found at multinational and indigenous firms across the country. Over the weekend, I had the honour of listening to women executives in the public relations industry at the... Read more
Women in PR Ghana Seminar to take place in July
Women in Public Relations Ghana Seminar is a one (1) day event targeted at women in Public Relations, communications and media industry. The event which is scheduled to take place on Saturday 1st July, 2017 from 9:00am to 4:00pm at the World Trade Center will gather several PR students... Read more
Challenges facing Government Communications
Last year, I was engaged by the World Bank Group as a communications specialist under the Ease of Doing Business Programme. My brief was to assist the Zimbabwe government to communicate the reforms to both business and citizens. The World Bank, through supporting communication efforts in the reform process,... Read more
Marwako’s PR nightmare: why they got it all wrong
Somewhere in 2012, then as a Public Relations intern with Infocus PR Consultancy. One of the earliest lessons I learnt was that in periods of crisis it is better to be seen as the victim rather than the villain. A very short statement yet profound. It invariably underscore the... Read more
Daily PR Africa Celebrates Women in PR
International Women’s Day is a day globally set aside each year to celebrate social, economic, cultural and political achievements of women. We have over the past year profiled these Women in PR in Ghana on our “Living it: Spotlight Series”. These women who work in various sectors such as... Read more
PR Professionals urge to invest in shaping their own image
Fashion Public Relations Specialist, Ms. Faith Senam Ocloo, has called on fellow PR professionals to focus on shaping their own image while they shape that of their organizations and clients. She made this known when she took her turn to host #PRChatAfrica weekly PR Chat on Twitter on the... Read more
7 qualities of a good news story and how PR professionals can benefit from knowing them
  Regardless of story structure or length, PR professionals who want a reporter to be interested in their client’s story  need to consider and offer journalists ideas that will resonate. Donald Murray, former writer and writing coach at the Boston Globe, says there are seven elements to a good... Read more
How to Boost Your Digital Marketing With PR-Strategies to drive new business should complement not replace one other because they drive growth symbiotically
Recently, I listened to the CEO of a multibillion-dollar corporation tell me about his company’s profit and loss; and I realized that he considered marketing, sales and PR — all of it — as a single line item. In this man’s mind, anything driving new business belonged in just one... Read more