Perfect Timing: when is the best time to release news?
You have a great news about your company, one that you think must definitely feature in all major newspapers the next day. Then the question occurs to you – is it the right time to release it? Several ideas come to mind when you are torn between whether to... Read more
Why traditional PR doesn’t work anymore
In addition, you should be thinking about public relations. In today’s world, doing PR the old way is no longer effective. Make sure your PR is on par with 2018 and its standards.  What is PR? At its core, public relations is a way for companies and brands to... Read more
Worried over not getting earned media? Try these 4 super tips
A thousand and one clients have severally asked me how they could secure earned media for their activities. My answer has always been one; create newsworthy activities, those that sell on their own without any need to ‘advertise them’ – period. But first, let’s understand what earned media is.... Read more
Nivea’s ‘visibly fairer skin’; lessons for communicators
Brands, small or big, are placing high-end time and cash on developing solid advertising content. This stems from a mix of demands including the growing consumer call for quality advertising. In the quest to meet this demand, many brands end up with ads that do not seem to resonate... Read more
The next generation of PR pros: IPR, Ghana can aid you, but your future is in your hands
Last week I attended the Institute of Public Relations, Ghana’s 24th annual general meeting (AGM) in Kumasi, the first time an AGM by the Institute held outside the capital, Accra, a bold move that paid off. During the two-day event, I met other practitioners from different industries – telecommunications,... Read more
Do PR Professionals Engage in Organisational Coaching?
I recently read something on coaching and I had an epiphany. Being a Communications person and also being in Organisation Development, I have come to the realisation that PR professionals could actually be considered as coaches. Let’s look at PR professionals in an organisation, they play the devil’s advocate,... Read more
Living It: Spotlight on PR Woman Praise Nutakor
Praise Nutakor is the Communications and Public Relations Associate at the United Nations University Institute for Natural Resources in Africa (UNU-INRA) Describe your job in one sentence I am a Communication Specialist with good experience in managing communication needs of various organizations and presently head the Communications and Public... Read more
Public Relations: A Strategy useful for Corporate Growth
Public Relations (PR) is a strategic corporate issue which creates meaningful value for corporate growth and market visibility. PR, if properly executed, is at the core of strategic planning or corporate image planning, business development, networking capital, local and international collaborations, digital communication strategy and global penetration. It cannot... Read more
The next generation of women in PR: Embrace change, distinguish yourself and go digital
Though there are no available statistics, let’s be honest, public relations is a profession dominated by women in Ghana. They are found at multinational and indigenous firms across the country. Over the weekend, I had the honour of listening to women executives in the public relations industry at the... Read more
Women in PR Ghana Seminar to take place in July
Women in Public Relations Ghana Seminar is a one (1) day event targeted at women in Public Relations, communications and media industry. The event which is scheduled to take place on Saturday 1st July, 2017 from 9:00am to 4:00pm at the World Trade Center will gather several PR students... Read more