APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

Corporate Communications is a Top Management Role: A Clarion Call to Corporate Ghana
For decades now, corporate communication practitioners have struggled to gain attention from the top/senior management. Many organizational leaders are skeptical about the role of corporate communication in enhancing organisational performance. Corporate communication is the management of the organisational perception which can be influenced by all internal and external information... Read more
Perfect Timing: when is the best time to release news?
You have a great news about your company, one that you think must definitely feature in all major newspapers the next day. Then the question occurs to you – is it the right time to release it? Several ideas come to mind when you are torn between whether to... Read more
Why traditional PR doesn’t work anymore
In addition, you should be thinking about public relations. In today’s world, doing PR the old way is no longer effective. Make sure your PR is on par with 2018 and its standards.  What is PR? At its core, public relations is a way for companies and brands to... Read more
Public Relations professionals in Kenya set for annual summit
Public Relations professionals affiliated to the Public Relations Society of Kenya (PRSK) will converge in Mombasa for their annual Summit that starts this Wednesday. The Summit at the Pride Inn Paradise Beach Resort will feature PRSK members drawn from the public and private sectors and aims to provide informative... Read more
Worried over not getting earned media? Try these 4 super tips
A thousand and one clients have severally asked me how they could secure earned media for their activities. My answer has always been one; create newsworthy activities, those that sell on their own without any need to ‘advertise them’ – period. But first, let’s understand what earned media is.... Read more
Nivea’s ‘visibly fairer skin’; lessons for communicators
Brands, small or big, are placing high-end time and cash on developing solid advertising content. This stems from a mix of demands including the growing consumer call for quality advertising. In the quest to meet this demand, many brands end up with ads that do not seem to resonate... Read more