APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

7 qualities of a good news story and how PR professionals can benefit from knowing them
  Regardless of story structure or length, PR professionals who want a reporter to be interested in their client’s story  need to consider and offer journalists ideas that will resonate. Donald Murray, former writer and writing coach at the Boston Globe, says there are seven elements to a good... Read more
How to Boost Your Digital Marketing With PR-Strategies to drive new business should complement not replace one other because they drive growth symbiotically
Recently, I listened to the CEO of a multibillion-dollar corporation tell me about his company’s profit and loss; and I realized that he considered marketing, sales and PR — all of it — as a single line item. In this man’s mind, anything driving new business belonged in just one... Read more
The PR engine and its implications for Nigerian startups
When people or companies approach me seeking for publicity (in person or through email pitches), the question I often ask myself is whether the resulting story offers something unique to share with our audience. While the idea is to share a story worth reading, greater appeal lies in the... Read more
Sixteen public relations firms fight for IEBC deal in Kenya
  More than a dozen communication agencies, including NSE-listed firm Scangroup, are battling for a lucrative tender to provide public relations and media services to the Independent Electoral and Boundaries Commission (IEBC). Sixteen firms have submitted proposals seeking to offer the electoral agency a range of services such as... Read more
Talking to Africa: Considering Culture in Communications for a Complex Continent
A new e-book released this week, ‘Talking to Africa: Considering Culture in Communications for a Complex Continent’, argues that communications and public relations in Africa are not a one-size-fits-all exercise. The author is Mimi Kalinda, managing director of Africommunications Group (ACG), a pan-African public relations company. Kalinda leverages her... Read more
The Holmes Report, the most influential and authoritative voice of the global public relations industry, and African Public Relations Association announced on Wednesday that APO will be the official newswire of the first ever African SABRE Awards, which recognise Superior Achievement in Branding, Reputation & Engagement. According to the... Read more
Advertisers Crossing the boundaries in PR, a Freelance’s Perspective
As a young freelance Public Relations personnel, I have had opportunities to work with one of our close professional discipline; advertising. There have been several articles written by experts spelling out the differences in these two professions. There are others who also think they both play similar roles and... Read more
Promasidor wins NIPR Best Company in Education Award
Promasidor’s Cowbellpedia Mathematics Television Quiz Show initiative has earned it the Best Company in Education in the 2016 at the Lagos PR Industry Gala and Awards (LaPRIGA). It was organised by the Nigerian Institute of Public Relations (NIPR), Lagos Chapter. While speaking at the event, Chairman, Lagos NIPR, Mr.... Read more
Celebrating two decades of excellence in public relations and communication
Southern Africa’s premier awards for public relations excellence, the PRISM Awards, celebrates two decades in 2017. The call for entries has opened and this year sees a number of new categories, including more opportunities in the digital environment and students studying public relations. The deadline for entries is 27... Read more