APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

Traditional PR vs. Digital PR: What You Need to Know
Public Relations According to the Public Relations Society of America (PRSA), public relations is defined as a strategic communications process that builds mutually beneficial relationships between organizations and their publics. An “organization” can be can anything from a brand, company, or an individual. There are two forms of public... Read more
NIPR advises FG to patronise PR professionals in rebranding Nigeria
Nigerian Institute of Public Relations (NIPR), Lagos Chapter has called on the Federal government to patronize public relations professionals to enhance its efforts in rebranding the nation. Chief Executive Officer, C&F/Porter Novelli and member NIPR,  Mr. Nnemeka Maduegbuna who stated this at the 3rd Lagos NIPR Stakeholders’ Conference with... Read more
#Loeries2016: The prominence of PR
This year’s Loerie Awards include a new Public Relations Communication category. PRISA’s two-day PR-themed conference also forms part of Loeries® Creative Week™ Durban. Here’s why you simply can’t ignore PR as part of the creativity mix. The Public Relations Institute of South Africa (PRISA) executive director Adele Paulsen explains... Read more
Living It: Spotlight on PR Woman Sophia-Marie Honny
Sophia-Marie Honny is a Marketing and Communications Specialist Organisation: Advans Ghana Describe your job in one sentence. As a Marketing and Communications Specialist for a finance institution, I manage the flow of all product and non product information between my company and its various stakeholders (internal and External) How... Read more