APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

Rich Nigerians will not attend your fine-dining event: PR expert shares her insights
Public relations – or reputation management as many in the industry like to call it – is growing in many African markets as foreign and local companies expand across the region. Historically, international agencies have typically worked with affiliates and partners in African markets (outside of South Africa) when... Read more
Trans-African communications discussed at PRISA’s JumpStart Breakfast Session
JumpStart, a chapter of the Public Relations Institute of Southern Africa (PRISA), held a breakfast session for the public on 21 July at Ogilvy’s The Brand Building in Bryanstan. At the event, a programme designed to bring a voice to the youth in the South African public relations industry,... Read more
Living It: Spotlight on PR Woman Veronica Ofosuhemaa Owusu-Ansah
Veronica Ofosuhemaa Owusu-Ansah is a Communications Consultant Describe your job in a sentence: A gatekeeper-sending and receiving information to ensure strategic brand positioning. How did you get into public relations, how long have you been in PR? Growing up, I always wanted be a journalist .It was a dream... Read more
Growing Business through Public Relations
Contrary to the understanding of many business owners, public relations is not limited to management of media communications. Rather, public relations forms a crucial part of the strategic objectives of a company. When aligned with a company’s objectives, PR is a powerful tool that could be used to boost... Read more
Africa in state of confusion —Kenya Law School Director says at a PR Roundtable
Director and Chief Executive Officer of Kenya Law School, Prof. P.L.O Lumumba, yesterday, in Lagos said that Africa was in a state of confusion, noting that until continent identifies its direction, the next 50 years would have been lost. He also said the that tragedy of Africa was that... Read more
APRA President Receives Nkrumah Leadership Award
Mr. Yomi Badejo-Okusanya,  president, African Public Relations Association (APRA) and managing director, CMC Connect-Burson Marsteller has been honoured with the Dr. Kwame Nkrumah leadership award of integrity and transparency as the most outstanding African personality of the year. Okusanya was conferred with the award in Lagos recently by the... Read more
Looking for the Man in the Middle in PR
  There are many Public Relations, Marketing and Event Management agencies in South Africa that are gaining experience both in the private and public sector. Their focus includes integrated communication and management services, specializing in media relations, exhibitions and events. It is a good time to be in the... Read more
Giving Nigeria A Good Image: PR Expert Explains
A public relations expert and former President,  African Public Relations Association (APRA), Mr Peter Mutie, recently advised African leaders to polish their reputation by embracing the culture of reputation management and branding.  Mutie who gave the advice in Calabar while contributing to a paper on “Reputation Management for Country... Read more
This PR Expert Shares Tips on How To Enter The African Market: International PR expert shares her tips on doing business globally
While there, we had a chance to speak with many entrepreneurs and small business owners including Claudine Moore founder of C. Moore Media. Moore, who happens to be British, is an international public relations powerhouse with clients spanning continents including the U.S. and Africa. Moore spoke with Black Enterprise... Read more
IPR Ghana Call for 2015 Excellence Awards Entries
Its that time of the year again as The Institute of Public Relations, Ghana call for entries for the 2015 PUBLIC RELATIONS EXCELLENCE AWARDS. This is in celebrating excellence in Public Relations practice in Ghana. There are twelve (12) award categories to be competed for as follows: A. PR... Read more