APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

Pioneer spreads message of distinct African markets
DOES anyone really understand public relations (PR) in Africa? Robyn de Villiers has spent more than a quarter of a century championing PR across the continent, but even she comprehends why newcomers often underestimate the available skills. After all, she’s done it herself. De Villiers, Africa CEO of global... Read more
Buhari charges APRA to change negative narratives about Africa
President Mohammadu Buhari has charged public relations practitioners in Africa to fashion out practical ways of changing the negative narratives about Africa. Delivering a goodwill message at the opening of a four-day conference of the African Public Relations Association (APRA) in Calabar yesterday, President Buhari said one key problem... Read more
PR consultants charged to embrace global trends
Public Relations (PR) consultants have been challenged to improve their strategy through further training and modern technology to keep up with global trends in the profession. This position was taken yesterday at the pre-conference session organised by Public Relations Consultants Association of Nigeria (PRCAN) and the African Public Relations... Read more
Why managing issues is important in public relations
A2007 survey of chief executive officers in the United States revealed their expectation that communications chiefs be equipped to “see around corners” and anticipate how different audiences will react to different events, messages and channels. For those of us who have battled for the legitimacy of public relations as... Read more
Increased recognition for communications campaigns executed in Africa
The economic surge in Africa has increased the need for world-class communications across the continent and has in turn been mirrored by the increased recognition for communications campaigns executed across Africa. In 2015, The Public Relations Institute of South Africa, responsible for hosting the Prism Awards, introduced the Pan-African... Read more