APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

10 Amazing Facts in BHM’s Nigeria PR Report
Global media and public relations organization, BlackHouse Media Group has launched the Nigeria PR Report – the country’s first-ever annual report on PR – dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the industry.  Ayeni Adekunle, CEO BHM Group, disclosed that the Nigeria PR Report is done in collaboration with independent... Read more
BlackHouse Media launches Nigeria’s first-ever Annual PR Industry Report
Global communications and public relations organisation BlackHouse Media (BHM) has announced the launch of its pioneering report on the Nigerian PR Industry. The 106-page book is a compendium of quantitative and qualitative research augmented by industry-wide perspective and knowledgeable commentary concerning PR practice in Africa’s largest economy. Nigeria PR... Read more
Living It: Spotlight on PR Woman Abigail Naa Karley Clegg
Name: Abigail Naa Karley Clegg is a Marketing Communications Professional Organization: I previously worked with a leading PR and Communications consulting firm in Accra, Ghana after which I saw the need to advance my professional capabilities, hence pursuing a Master’s degree in International Marketing Strategy at the University of Northampton... Read more
Living It: Spotlight on PR Woman Delali Diana Amaglo
Name: Delali Diana Amaglo Company/Position: Sunon Asogli Power Ghana Limited/Public Relations Officer Describe your job in one sentence. It is challenging, fun, and most of all an eye opener every step of the way.  How did you get into Public Relations; how long have you been in PR? I’ve... Read more
Living It: Spotlight on PR Woman Millicent Baku
Name:    Millicent Baku Position/Company:    Public Affairs Officer/West Africa Examinations Council(WAEC) Describe your job in one sentence: My job as a Public Affairs Officer and Head of Protocol at the West African Examinations Council (WAEC), Headquarters is a very challenging but also a very fulfilling role. How did you get... Read more
Five Things Everyone Should Know About Public Relations
The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, everybody knows your job function.  (If you’re a cop, construction worker and a cowboy who hangs... Read more
How to Get Big PR Reach on a Small Budget
Great public relations expertise can turn even the smallest upstart into a media sensation. So big and small businesses alike hire PR experts to guide them through the market. With the demand for PR expertise climbing, prices can climb too. Still, hope remains for entrepreneurs and small businesses needing... Read more
Public Relations in Africa: The next frontier?
When UK-born Marcus Courage founded communications consultancy Africapractice in 2003, the negative perceptions surrounding the continent were so entrenched that many of his friends in London assumed he was starting a charity. But as foreign multinationals began to look for new growth markets with the onset of the global... Read more
Economic Diversification Drives Public Relations In Africa
One of the major drivers of the media relations industry in Africa is the pursuit of economic diversification, says Nicolas Pompigne-Mognard, founder of the African Press Organisation. A former French journalist, Pompigne-Mognard started the APO press wire in 2007 targeting all of the continent’s 54 markets. “In the last five... Read more
Brand South Africa welcomes new Chief Marketing Officer
Brand South Africa’s CEO Mr Kingsley Makhubela has announced the appointment of Mrs Linda Sangaret as Chief Marketing Officer of the country’s official marketing and reputation management agency. Mrs Sangaret has recently concluded a decade long tenure as South African Tourism’s Country Manager in France.  During this time, she was... Read more