APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

New Social Media Roles Render Advertising and Public Relations Education Incomplete
In light of the increasing new role of social media in building brand images, traditional education for advertising and journalism students may no longer suffice. New market challenges continually prove too difficult, based on the limitations of classroom learning. Can educators teach students how to bring different disciplines into... Read more
3 Key Pointers for a Successful PR in 2016
According to business strategist and perpetual entrepreneur Woody Woodward, every entrepreneur and small business owner is full of “B.S.”(both the traditional kind and their Belief Systems) that affect the way they approach PR and especially their ability to use free and low-cost PR techniques with finesse. So I’ve asked... Read more
Public Relations: Key to building African brands
The compelling story of Africa and other emerging economies can only be told effectively when the emerging economies appreciate the role of country brands where people are proud of their country and have a strong sense of unity. This brand and its story will greatly benefit from the major... Read more
Successful Media Exposure: 7 Ways Entrepreneurs Can Get It
Today more than ever it is important for entrepreneurs to differentiate themselves from others in their space. To get noticed, you will need to stand out. The best way to do so is to create a strategic publicity plan consisting of several ways to get media exposure for your... Read more
PR’s Role In Shaping Effective Messages
When building a house, one hires a contractor, not a doctor. The same principle applies to businesses with the goal of becoming successful. Smart businesses hire professionals with the right expertise to promote their companies. They want someone with experience and a proven track record of getting results –... Read more
New partnership to boost competition in African Public Relations
The Holmes Group is partnering with the African Public Relations Association to expand the presence of the SABRE Awards competition in Africa and showcase the best work from across the continent. This year will see both the SABRE Award for the best public relations campaign from Africa and The... Read more
Strategic Positioning: How Personal Branding Influences Hiring Decisions
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business, our most important job is to be head marketer for the... Read more
PR Industry Experts Take Stock at PRISA
Public relations has seen major change over the last 10 years, driven by digital communication and summed up in one word: disruption. This was the major talking point at the inaugural Public Relations Institute of South Africa (PRISA) networking breakfast, succinctly titled PR: Today, tomorrow and the next five... Read more