APRA to hold 29th Annual Conference in Morocco

The 29th edition of the annual African Public Relations Association (APRA) conference themed “Competitive Africa: Effective Positioning through Integrated Communications” is set to hold in Casablanca, Morocco from the 10th to 12th May, 2017. The Annual Conference which attracts professionals in advertising, brand management, broadcast journalism, publishing, film-making, print journalism,…

Small business owners too busy to come up with new ideas
In South Africa, nearly half (49%) report losing customers, a client or a new business opportunity at least once because they were too stretched to service the business The world’s small and medium business owners are struggling to innovate due to competing business priorities and a lack of appropriately... Read more
Joyce Aryee and Gifty Bingley: Ghana's PR Personalities Honoured
  Madam Joyce Aryee, Executive Director of Salts and Lights Ministry and Mrs Gifty Bingley, Director of Corporate Communications & Responsibility at Tigo Ghana, have been adjudged PR Personality and PR Discovery of the Year respectively at the recently held 2015 Institute of Public Relations (IPR), Excellence Awards. The two women... Read more
Branding: How Ghana, Kenya & Nigeria perceive South Africa
South Africans may have to learn how to listen more carefully to the advice of local partners, advisors, or friends Brand South Africa’s research the country’s exposure to peer African markets from a business, government, and civil- society/cultural point of view finds that the country’s corporate brands (both private... Read more
Starting a PR Campaign? Here are 10 key things to consider
If you’re anything like me, the following exercise might be a bit of a challenge. Just try to remember life before your “do-it-all” smart phone. Imagine way back then, you wanted to take a road trip, long before the advent of Waze and even Google Maps. You wouldn’t dare... Read more
The evolution of PR: What is it now?
The practice of public relations has undergone a dramatic transformation over the past five years, a result of digital media’s disruption of traditional communications channels. And for those five years, we’ve chronicled and analyzed this evolution on Beyond PR. If you dig into our archives, you’ll find that our very first... Read more
Digital Public Relations in Africa: Kenya ahead…
Digital public relations (PR) is slowly taking shape in Africa, but Kenya has been quick to embrace the introduction of new media.  For a long time, the focus of PR was on churning out press release after press release to traditional media.  But this trend is changing towards digital... Read more
5 Essential PR Tips for Small Businesses
Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn’t have to break the bank. Below are a few tips to keep in mind when considering a public relations... Read more
Female entrepreneurs need good PR practice
Ms Elaine Sam, President of Institute of Public Relations (IPR), Ghana has urged small and medium enterprises (SMEs) to ensure that they create positive image about their organisations, services and products. This, she said would enable them gain good lasting reputation. She said since reputation or image is everything... Read more
First world conference on Public Relations in emerging economies to hold in Kenya
Renowned communications experts led by Lord Peter Selwyn Chadlington, (UK) Mr Paul Holmes (of the Holmes Report), Esther Cobbah, (Ghana), Bala Muhammad (Nigeria), and Mr Gerald Mullally from the Cabinet Office of the United Kingdom to mention but a few will be in Nairobi November 15-18. They will be... Read more